What are these things called QR codes?
I get this question allot so I thought I’d write a post and upload a video showing how easy it is to create a QR code that can help drive traffic to your listings. Think of QR Codes (which stands for “Quick Response”) as an electronic symbol that connects the online and off-line worlds. We are all familiar with UPC or “bar Codes” like this
but QR codes are a newer form of computer recognition symbol. They were developed in Japan (actually by a subsidiary of Toyota) to track items at high-speed. Now they are used by in all sorts of applications as a way to direct people to a particular destination. They need to be scanned with a QR Reader (which is available for just about any phone with a camera nowadays), once scanned (like taking a picture) the QR code tells the smartphone what to do. You can create QR codes that link to your website, to an email address, to a video on YouTube etc. There is lots of hype around QR codes in real estate right now and although I don’t see them as a “game-changer” immediately, anybody that wants to stay on the cutting edge of technology and marketing should pay attention to their impact to our industry. It remains to be seen just how fast consumers will adopt this new way of discovering information, but it’s free and easy to leverage as part of a marketing plan so I would recommend learning how to utilize this new technology.
I have uploaded a video that shows how easy it is to create a QR code and also utilize a free service from http://goo.gl that will shorten a URL that you want to link your QR code to and give you the ability to track how many times the QR code has been used. Enjoy the video and let me know if any of you have had success yet using this new technology either in impressing home sellers or actually connecting with buyers.